Who Is Behind DividendLab?

We are a team of experienced investment professionals.


The Team

You can be confident that DividendLab will help you succeed as an investor because our team is passionate about investing. We love sinking our teeth into a good financial report, just so we can pull out the relevant information to help you make good decisions. We are experienced professionals who put our money behind the advice we give you.


Portrait of Todd Johnson

Todd Johnson

Founder
Chief Editor
Investor

Todd Johnson’s passion, which he has realized through DividendLab, is helping people like you make the best investments. He reads company 10k and 10q statements so you can skip them. He compiles and analyzes market research that isn’t always at your fingertips. And he doesn’t make any investment recommendation without already committing his own funds, which is the purest form of accountability.

Todd’s interest in investing began after he moved from Denver (where he received a MBA from Regis University) to Seattle, where stock behemoths such as Microsoft, Starbucks, Coinstar, and Amazon were growing. Like anyone else investing in the 1990s, his plan was to “buy and hold” to generate gains, but when the market became more volatile in the 2000s, he realized he needed to change his investing strategy.

While not a licensed broker or registered financial adviser, Todd learned to employ strategies that worked in a volatile market. He learned to embrace that volatility, extracting positive returns while still adhering to sound investment strategies. He has been passionate about absolute return investing for over 30 years, and he wants to employ that experience helping you have positive returns, year in and year out.


Hide ˄ Read more about Todd Johnson ˅


Portrait of Michael Ray

Michael Ray

Chief Analyst
Editor
Investor

Michael began investing in college; he learned from his parents that financial success comes from starting early. Like most investors, Michael initially set up a portfolio of mutual funds but quickly learned he needed different investing methods and techniques to be successful. Individual stocks, closed-end funds, and option trading are the tools he employed to navigate the markets. His experience, coupled with his background in accounting, helps him find investments to give you the edge you need.

Born in the Southwest, Michael currently resides in Albuquerque, New Mexico. He received his bachelor’s degree in accounting from New Mexico State University in 1992. Since graduation, he has worked in both the public and private sector as an auditor and financial accountant.

At DividendLab, Michael uses his expertise to produce quantitative screens and general investment analyses. He is constantly scanning the markets for new option trades, looking for trends and patterns to capitalize on. Working in unison with Todd, he is able to find optimal trades for you, whether they are income or growth related.


Hide ˄ Read more about Michael Ray ˅


Portrait of Alex Hebelka

Alex Hebelka

IT Manager
Option service
Investor

Alex Hebelka started out in investing like many of you. For him, investing was a side project while he worked as a software engineer. However, he realized he wanted to be more serious about his investments, and for that, he needed a coach, which he found in Todd Johnson. Now, he is a serious investor, who also works hard to make this site accessible for investors like you.

Alex graduated from Mendel University in Brno with a degree in economics and informatics. For 20 years, he has developed ERP systems for corporations across the globe. During that time, he invested as a hobby, gaining knowledge along the way. Eventually, with the assistance of Todd, he learned how to implement option strategies for hedging, as well as how to make use of absolute return investing.

As a part of the investment team, he is responsible for a portion of the option trades on DividendLab, and he offers other investment guidance for subscribers. He also organizes technical support for the website and subscription services, as well as administering the forum.


Hide ˄ Read more about Alex Hebelka ˅


Portrait of Michael Morton

Michael Morton

Strategist
Analyst
Investor

Michael began investing shortly after he graduated from college, using the “buy and hold” method. After meeting Todd Johnson in 2005, however, he became interested in different investment methods that minimized loses by hedging positions. He is a firm believer in using hedging strategies, as they will help you make money no matter what the market is doing. Currently, he is using his background in accounting to help provide information you need to make investments.

Born and bred in Maryland, Michael currently resides in Albuquerque, New Mexico, with his wife and three daughters. He received a bachelor’s degree in accounting from Towson University in 1994. Since then, he has worked as a full-time accountant in the areas of accountable property, accounts receivable, and financial reporting.

At DividendLab, Michael uses his expertise to assist with quantitative screening. Michael works with Todd to plan for the future of the company by developing long-term strategies, including working on sector analysis. He also converses with Mike and Todd to assess what is working best at DividendLab and how they can improve in other areas to better service your needs.


Hide ˄ Read more about Michael Morton ˅



Our Mission and Passion

First and foremost, our mission is to provide you with the information you need to make sound investments. We want to educate you about the market, so that, in turn, you can become a better investor.

 

If you haven’t figured it out by now, we all love to invest. We are enthusiastic about actively investing to turn a profit. We are always willing to learn from the market to do better in the future by analyzing it from all sides, looking at everything from financial reports to trending stocks.

Our greatest satisfaction is being able to use that information to help people like you, who might need a little help navigating the ups and downs that come with investing.

Our Key Values

1

Sharing Information

Whether you’re a full-time investor or you’re still working in an office, it is our job to help you invest. We have access to information that the average investor doesn’t, and we take the time to crunch numbers and analyze the data. We take that information and pare it down for you so that you can make informed decisions.

2

Building Community

We love sharing our knowledge with you, but we don’t want to be your only source of information. That’s why we are committed to building a community of investors, where both experts and beginners can offer advice and ask questions in lively discussions. Our forum is the perfect place to share ideas, so join in the fun!

3

Learning Together

We are always open to learning new strategies, and we hope you are, too. Even if you are a beginner, we can teach you to be a better investor, just as we continue to learn more about the market ourselves. We’ll help you move from a “buy and hold” strategy to more active investing. But don’t worry, our hedging strategies will help keep your money protected.


The Story of DividendLab

DividendLab is the brainchild of Todd Johnson. Todd has been engaged in investing for more than three decades, and so, naturally, he has used his knowledge to help his friends and family make better investments. In 2011, he decided to make the process more official by creating the DividendLab newsletter. The newsletter is the backbone of DividendLab, and in it, Todd provides weekly updates with example portfolios and carefully researched information.

Todd and his team wanted to continue to meet the demands of investors, so DividendLab created the BigDeaL service in 2012. This service is perfect for investors who want to be more active in their trades. For those of you are still feeling a little lost, the team created a service just for you in 2013, the Platinum service, which provides personalized assistance.

In other words, DividendLab is an extension of what Todd already loved doing, helping investors like you learn to make active investments. In his own words, “Investing becomes successful, engaging, and fun when everyone helps out and plays a role. As a youngster, I waited anxiously every Friday for the Value Line Report to come in the mail. Now, I’ve put that passion into DividendLab.”

See how you can benefit from Todd’s passion by becoming one of our subscribers!

Have a question? Feel free to contact us.


BigDeaL

for Active Investors

AdvanceDL

for Conservative Approach

LaunchDL

let us stay in contact


Save 249 USD

1,299 USD/year

30-day money back guarantee

Subscribe now >

129 USD/month

30-day money back guarantee

Subscribe now >


No PayPal? Click here to pay yearly subscription by your credit card without PayPal account.

BigDeaL

for Active Investors

AdvanceDL

for Conservative Approach

LaunchDL

let us stay in contact


Save 89 USD

499 USD/year

30-day money back guarantee

Subscribe now >

49 USD/month

30-day money back guarantee

Subscribe now >


No PayPal? Click here to pay yearly subscription by your credit card without PayPal account.

BigDeaL

for Active Investors

AdvanceDL

for Conservative Approach

LaunchDL

let us stay in contact


Thank you for being interested!

Get free example of newsletter

+ Access to the LaunchDL Web Section!


Sign In to DividendLab

Not Registered?

Register now for free to access the LaunchDL section of our website!


Register Now